ENJOY SESSIONS LED BY THOUGHT-LEADERS
Curated for their expertise, innovation, and influence, our speakers are thought leaders in entertainment marketing. Join us in San Sebastián to connect with industry experts and be inspired by those shaping the future of entertainment marketing. 
HONOREE + KEYNOTE
SEB LESTER
GEMA Master of Craft Honoree 
for Excellence in Typographic Art & Visual Identity
Seb Lester trained in Graphic Design at Central Saint Martins in London and is currently studying Heraldic Art at Reigate Art College. He lives and works as an artist and designer in Lewes, England.

He is one of the most widely recognised calligraphers in the world and was the first in his field to reach over a million followers on social media. His clients include NASA, Apple, Nike, Intel, Montblanc, The New York Times, and the 2010 Vancouver Winter Olympics. Previously a Senior Type Designer at Monotype, he developed custom typefaces for brands such as British Airways, Intel, Waitrose, The Daily Telegraph, and H&M. He is also the designer of the retail typefaces Neo Sans, Neo Tech, Soho, and Scene.

Lester has a deep love of letterforms, stating, "I find the Latin alphabet to be one of our most beautiful and profound creations."

KEYNOTE
EVAN SHAPIRO
Owner + Cartographer
ESHAP
Evan Shapiro, known as the cartographer of the Media Universe, has made a name for himself through his widely quoted maps and infographics that chart the future of media. As the creator of the Map of Media and founder of the transformation agency ESHAP, he offers sharp analysis and raw authenticity in his work. Evan is also an Emmy and Peabody Awards producer, known for his work on TV shows and films like Portlandia and This Film Is Not Yet Rated. He co-hosts the The Media Odyssey podcast and serves as a professor at NYU's Stern School of Business.
WORKSHOP / SPEAKER 
BAS ALBERTS
Creative Director & Promo Guru
Straight out of Amsterdam, Bas Alberts is a hands-on creative with a love for bold ideas and creative precision. With over 20 years in the industry, he has built a reputation for crafting high-impact trailers, on-air promotions, commercials, and brand campaigns. As the founder of DutchToast, he led the agency to multiple GEMA/Promax Agency of the Year titles, including Europe 2017 and Global Excellence 2019 and 2022, working with top clients like FX Networks, AMC, Disney, and Hulu.Bas is not just a creative director—he is an editor at heart. Still behind the buttons, he shapes stories frame by frame, making sure every cut hits just right. He loves making cool stuff, pushing creative boundaries, and keeping things surprising. Now, as he gears up to launch his next agency in April, he is diving headfirst into new challenges, blending instinct, strategy, and a love for the craft.
SPEAKER 
amanda butler
Head of Music Marketing
Netflix
Amanda Butler is an award-winning senior marketing executive with record of success driving billions in revenue, fueling triple-digit growth, and delivering industry-defining wins with global giants Netflix, Spotify, Red Bull, Beats by Dre (Apple), and Microsoft. As Head of Music Marketing for Netflix, she oversees the company’s global music marketing strategy. Her trailblazing campaigns, initiatives, and programs—including 20+ “firsts” for Netflix across features, series, and both unscripted and live content titles. She also built Netflix’s Music Business Development team, and global music distribution function from the ground-up.  Prior to joining Netflix, Amanda charted the promotional strategy for new and existing music content as Global Director, Head of Music Marketing and Experiential at Spotify. She delivered hundreds of campaigns for iconic artists; produced over 100 events; steered flagship playlist brands and stood up the Music & Content arm of Spotify In-House Creative Agency.

For nearly two decades, Amanda has enabled iconic brands to connect with audiences worldwide by fostering high-performing team cultures. Amanda’s teams have amplified the visibility of multibillion-dollar brands across borders (APAC, EMEA, LATAM), categories (Product, Service, SaaS), and verticals (Tech, Consumer Electronics, Consumer Packaged Goods, and Music).
SPEAKER 
Vince Buyssens
Creative Digital Strategist
Vince Buyssens is a creative digital strategist and founder of Starhaven, where he helps brands harness emerging technologies and AI through a meaning-first approach called Semantic Design. Known as Voidwalker, he blends digital strategy, PR, and art direction to guide clients like Tool of North America, Loop Earplugs, and VISITFLANDERS through the subcultures, platforms, and algorithms shaping culture today. His work empowers creative teams to collaborate with AI in intuitive, human-centered ways, accelerating innovation while preserving creative intent.
SPEAKER 
SIMON DUNN
Global Executive Creative Director
CAA Brand Consulting
With a background spanning the creative worlds of advertising, brand identity, visual communication and writing, Simon now leads creative strategy and creative campaign development for brand clients at CAA Brand Consulting, a full-service sports and entertainment marketing agency that sits at the heart of CAA – the Hollywood Talent Agency. Loving nothing more than a good story well told, Simon crafts creative strategies for brands, helping them define and share their unique stories with fans of the world’s most loved sports and entertainment properties. A self-proclaimed ‘fan of fandom’, Simon’s approach of simplicity, creativity and storytelling has helped some of the world’s biggest brands like Starbucks, Etihad Airways, T-Mobile, show up and find their place at the heart of the pop-culture conversation, in ways that steal attention and create value for their audiences. Away from work you will most likely find Simon walking with his wife Vikki and his two Pugs, Jimmy and Fig, across the rolling English countryside… probably to a pub.

SPEAKER
JANE FIELDER
Head of Design
Red Bee Creative
Jane is unmatched in her ability to turn a problem on its head, finding creative solutions that surprise and delight clients. She brings her fresh approach and strategic rigour to the leadership of Red Bee’s design team, pushing boundaries to create distinctive, innovative and rigorous brand solutions. She has an impressive history of helping major international brands succeed in an increasingly competitive marketplace, including the BBC, FC Barcelona, NBCUniversal, UEFA, Warner Bros. Discovery, RTÉ, ABC Australia, NRK Norway, France TV, ARD, TG4 Ireland and AMC International. Jane has won a BAFTA, an RTS award and numerous International Monitor and Promax awards. Always looking to embrace new technology and collaborators, she recently spontaneously reached out to a design agency in Ukraine to ask, “How can we help?” The result was the birth of Red Bee’s Twinning programme, one of our industry’s most exciting creative initiatives.
SPEAKER
Graham Haigh
Chief Operating Officer
Zoo 55, ITV Studios
As COO of Zoo 55 at ITV Studios, Graham jointly leads a new digital label expanding ITV’s brands across YouTube, social media, streaming, AVOD, FAST, and gaming platforms like Roblox, Fortnite, and Minecraft. Previously as EVP, Digital Partnerships, he spearheaded ITV Studios’ global DTC and digital strategies, working with partners such as Samsung, Google, Meta, Amazon, and TikTok to grow the reach of its 90,000-hour catalogue. With over 15 years in the TV sector, Graham previously held senior commercial and digital roles at Disney, overseeing EMEA sales strategies across brands including Marvel, LucasFilm, ABC Studios, Pixar, and Disney Animation.

SPEAKER
LINNEA HEMENEZ
Co-Chair
GEMA Board of Directors
Linnea Hemenez is an award-winning marketing executive with extensive experience in leading creative, multi-platform campaigns for major media brands. As the former SVP of International Marketing at Starz, she drove brand awareness and subscriber acquisition across 35 territories, including key markets like the UK, Mexico, and Brazil. Linnea also led content marketing at Spotify, spearheading user engagement through music and podcast initiatives. She has held leadership roles at Facebook’s internal creative agency and Hulu, overseeing content marketing, social media, and promotions. Linnea holds a master’s degree in Public Art Studies from USC and serves on the GEMA Board.
SPEAKER
Richard Holman
Creativity Coach and Author
Richard began his career with the BBC before going on to found one of London’s
most respected creative & design agencies. He believes that the world needs
creativity and innovation more than ever, which is why he loves to work with
individuals and teams to grow their confidence and make better and braver ideas. Richard has run creative thinking masterclasses across the globe for brands like the BBC, Meta, the Premier League, Penguin and IMAX. His podcast The Wind Thieved Hat explores the highs and lows of life as a maker. He writes regularly on the subject of creativity, contributing to publications like Creative Review, and his first book, Creative Demons and How to Slay to Them, has been translated into several languages. He’s also been a keynote speaker at conferences in Europe, the US and Asia. When he’s not musing on where great ideas come from, you’ll find him running up and down the fells of south Wales where he lives.

SPEAKER
Carine Jean-Jean
VP Brand and Communications
RTL AdAlliance
VP Brand and Communications at RTL AdAlliance, Carine Jean-Jean brings over 20 years of international experience in media, brand development, and corporate communications. She leads the global strategy for brand positioning, PR, events, corporate communication, and international representation for RTL Group’s global advertising arm representing broadcast and digital portfolio. Prior to this, she spent more than 14 years as Communications & Research Director at IP Network (RTL Group), where she designed and rolled out impactful global research like TV key Facts study and branding strategies across markets.

Carine is known for her ability to build strong, cross-border narratives that amplify brand value and engage global audiences. Her deep expertise in the international media landscape — especially in television — combined with her passion for the industry, positions her as a trusted voice and strategic leader in a rapidly evolving media environment.
SPEAKER
EMMANUELLE LACAZE
President + owner
déon Communications
Emmanuelle Lacaze is the President of Gédéon, a design agency known for its work on media branding in France and internationally. She has managed award-winning projects across multiple countries, including branding for Paris 2024, where her agency played a key role in the games’ visual identity, campaigns, and opening ceremony. Emmanuelle also has a background in film production, having produced the movie La Vie d’une Autre and developed the digital series Joy for Canal+. She is an active board member of the French AD Club and a partner of the mentoring program Media Club Elles in France.
SPEAKER
AILEEN MADDEN
Deputy Managing Director
Red Bee Creative
Aileen is the Deputy Managing Director of Red Bee and a driving force behind the agency’s growth and international reputation as a leading creative powerhouse. With energy and passion, she oversees day-to-day agency operations while managing key client accounts, delivering brand strategy, design identity, and campaign development for major global brands, including NBCUniversal, Telemundo, FatFace, DreamWorks, Disney, UEFA, A+E Networks, and Apple TV+.
Aileen is a graduate of Marketing Week’s Mini MBA in Marketing and Mini MBA Brand Management and serves as a member of the Promax Europe Advisory Committee, contributing her expertise to the industry’s evolution.


SPEAKER
Pep Prior
CEO & Creative Director
Comodo Screen
With a degree in Fine Arts from the Universidad de Barcelona, I later created a company dedicated to providing storyboards for advertising agencies. After working as web designer and creative in different areas, it was finally time to launch my dream studio with my two associates. I am a founding member and creative director of Cómodo Screen, a broadcast design and motion graphics studio located in Barcelona.With a degree in Fine Arts from the Universidad de Barcelona, I later created a company dedicated to providing storyboards for
advertising agencies. After working as web designer and creative in different areas, it was finally time to launch my dream studio with my two associates. I am a founding member and creative director of Cómodo Screen, a broadcast design and motion graphics studio located in Barcelona. I also have fun drawing monsters, flowers and astronauts among other things at @pepbola.
SPEAKER
Blanca Rabena
General Manager 
2btube
After living in cities such as Brussels, New York, and Singapore, Blanca Rabena earned a Law degree from the Autonomous University of Madrid. She began her entrepreneurial journey by founding her first startup, Titabonita, and was recognized with the YODONA Award for Best Young Entrepreneur in 2012. This experience led her to discover her passion for digital strategy and social media, building a distinguished career in leading companies within the sector. At 2btube, Blanca has held key strategic positions, including Director of Brand Services and Paid Media, before assuming her current role as General Manager. Under her leadership, the company has expanded and strengthened its position as one of the foremost digital marketing agencies in the Spanish-speaking market. Dedicated to knowledge-sharing, she participates in training and mentorship programs, empowering the next generation of professionals to thrive in an increasingly competitive and dynamic environment.

SPEAKER
MARION RANCHET
Founder + Managing Director
Streaming Made Easy
Marion Ranchet is the founder of Streaming Made Easy, a consultancy that helps streaming video companies launch and grow in Western Europe. With 20 years of experience in the media and entertainment industry, she specializes in market entry, content strategy, and distribution networks across diverse European markets. Previously, Marion held roles at companies like Roku and Orange. Through her newsletter, YouTube channel, and podcast The Media Odyssey, she shares industry insights with a wide audience. Marion is a key figure for anyone looking to gain valuable knowledge about the streaming industry.

AWARDS CEREMONY HOST
Nerea Reparaz
On-Air Talent and Journalist
EITB
A seasoned journalist with a long-standing career at EiTB, Nerea is one of the most recognized and trusted faces of the network and currently anchors its nightly news. Her work has always been driven by a strong interest in social issues and an international outlook. Before taking on her current role, she spent several years as a correspondent in France, covering a wide range of high-profile stories. Languages and global perspectives have consistently played a key role throughout her career. In addition to news broadcasting, she regularly hosts events, galas, and debates. Communication is her true passion.
SPEAKER
PILAR SANCHEZ
Head of Creators & Kids Partnerships 
YouTube Spain & Portugal
Pilar Sanchez is a results-driven leader with a passion for scaling digital
businesses. As the Head of Creators & Kids Partnerships at YouTube Spain &
Portugal, she leads strategic business relationships with top YouTube creators and content partners. Pilar has a proven track record of developing and executing data-driven growth strategies and fostering innovative collaborations between major brands and YouTube creators.


SPEAKER
MARKUS SCHMIDT
CEO, Creative Director 
UnitedSenses
With over 30 years in the industry, Markus Schmidt is a seasoned expert in broadcast branding and marketing. He began his career in advertising before spending a decade as Creative Director at Germany’s ProSieben. In 2005, he founded UnitedSenses, a global creative branding network specializing in media clients. Over the past 10 years, his focus has been exclusively on sports, shaping (motion) identities for major organizations such as FIFA, FIBA, and IBU.
SPEAKER
PHILL TURNER
Founder
phill.ai
Phill Turner is the founder of phill.ai, a platform devoted to unleashing AI-driven creativity for filmmakers, musicians, and storytellers. His tech journey began in 1977 when Star Wars ignited a lifelong love of sci-fi; by 17 he was apprentice at IBM and soon after was selling the first versions of Microsoft Windows and computer mice. He went on to pioneer IT-training and early internet-marketing ventures and later helped grow his wife’s yoga brand online.

During the 2020 lockdown, Phill launched a lean video studio that has produced 200-plus Amazon product ads, including one spot that racked up 50 million views and trended top-3 in nine countries. His music remixes have earned more than 2 million streams and global radio play. Just 20 days after ChatGPT debuted, he created phill.ai, which has since generated 8 million social views and secured a partnership with nano.film to develop next-gen sci-fi content.

Phill speaks on merging technology with artistry and empowering creators to build the future—rather than wait for it.

SPEAKER
MAURIZIO VITALE
Head of Marketing, Distribution + Brand Strategy
AMC Networks International Southern Europe
Maurizio Vitale is a seasoned marketing executive with over 20 years of experience in the global media and entertainment sector. Having worked at major companies such as Sony Pictures and Discovery Networks, Maurizio specializes in brand building, audience engagement, and strategic marketing. He has successfully led marketing strategies for iconic TV shows and franchises, expanding their reach across digital and traditional platforms. In addition to his media work, Maurizio has explored AI applications in marketing and storytelling, further enriching his understanding of how technology can transform audience engagement and content strategies.
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