INTRODUCING...
CONNECT. INSPIRE. DISRUPT. INNOVATE.
Location
San Sebastián, Spain at Tabakalera
Pl. de las Cigarreras, 1, 20012 Donostia-San Sebastian, Gipuzkoa, Spain
Date
21 + 22 May, 2025

The Global Entertainment Marketing Academy of Arts & Sciences (GEMA), in partnership with EITB, the Basque Public Broadcasting Corporation, proudly presents the first annual 2025 GEMA Europe Entertainment Marketing + Creative Summit, an industry-defining gathering designed to ignite innovation, spark creativity, and foster powerful connections among the brightest minds in entertainment marketing.

Hosted in San Sebastián, Spain, renowned for its cinematic heritage and vibrant creative culture, GEMA Europe 2025 offers a unique opportunity to explore the future of entertainment marketing in an inspiring setting.

This is more than a summit…it’s an OPPORTUNITY!

Thoughtfully designed to inspire, connect, innovate and celebrate the power of entertainment marketing, together!

Innovation waits for no one. Will you be in the room?
THE COUNTDOWN BEGINS!
Event Programme
21 MAY
Limited-Seating Pro Insight Sessions! Join us on 21 May for an inspiring first day at GEMA San Sebastián, featuring limited-seating talks led by masters of craft in creative, marketing strategy, and leadership development. We're excited to announce that these sessions are included in the cost of registration!

GEMA members receive exclusive early access to these sessions before they open to all event attendees on a first-come, first-served basis until capacity is reached. After a day of immersive learning, we’ll gather with the Mayor of San Sebastián for a warm welcome reception. Then, we encourage you to join your peers in exploring the city’s world-famous pintxos and culinary delights.

Be sure to stay connected so you don’t miss out on RSVPing for the Pro Insight Sessions!
22 MAY
The energy continues Thursday 22 May, as we dive into a full day of dynamic sessions, thought-provoking conversations, and fresh industry insights as the brightest minds in entertainment marketing explore the future of creativity and strategy.

That evening, the event reaches its pinnacle with the 2025 GEMA Europe Awards, honouring the most innovative and impactful work across the European TV/Streaming landscape.
SPEAKER SPOTLIGHT
Blanca Rabena
General Manager
2btube
Vince Buyssens
Creative Digital Strategist
PILAR SANCHEZ
Head of Creators & Kids Partnerships
YouTube Spain & Portugal
MARKUS SCHMIDT
CEO, Creative Director
UnitedSenses
Our incredible spotlight speakers are just the beginning! Stay plugged in for thrilling speaker reveals, dynamic session announcements, and brand-new ways to engage!
Be the first to get insider updates and exclusive news on the GEMA Europe Summit, don’t miss a moment of the excitement!
REGISTRATION
Questions or to become a GEMA Member today, email [email protected]. Member savings codes are sent via email.

For group rates and to get a 10% discount when you purchase 5 or more, or save 15% when you register 10 or more, contact [email protected].
LOCATION
San Sebastián, Spain 
at Tabakalera
Pl. de las Cigarreras, 1, 20012 
Donostia-San Sebastian, Gipuzkoa, Spain
Renowned for its coastal beauty, rich cultural heritage, and vibrant art scene, San Sebastián provides a uniquely inspiring backdrop for this event. The city’s atmosphere is designed to fuel creativity and provide a space for marketers and creatives to recharge and innovate.

Its strategic location and excellent infrastructures make San Sebastián a place easy to reach from anywhere in the world, no matter what your method of transport. Plan your trip to San Sebastián.

HOW TO GET THERE
HOTEL +
ACCOMODATIONS
With many accommodation options available near and far, we wanted to highlight some option for our attendees.

The Social Hub San Sebastián
This cost-efficient choice is perfect if you don’t mind a nice walk or a quick taxi ride to the event! Enjoy 30% off your stay at The Social Hub San Sebastián with code GEMA0525 at checkout. Valid for stays from May 19-26. Book by 31 March to claim this offer, after 31 March, a 20% discount will apply. Secure your stay now

Looking for other options?
We have also partnered with aRes Travel to help you find the best accommodations near the venue. Find your hotel with aRes Travel

Please note: aRes Travel is a third-party travel planner. Rates, deposits, and cancellation policies may vary and are the responsibility of the guest. For any inquiries regarding hotel policies or payments made on the aRes website, please contact the aRes Reservation Center or the hotel directly.
THANK YOU TO OUR PARTNERS + SPONSORS
Interested in becoming a partner or sponsor? Email [email protected]

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